Meet the intelligent flat iron that does damage control. Featuring first-of-its-kind heat personalization, Croc The New Classic Infrared Flat Iron shields your hair from excess heat exposure—without compromising results. Powered by Croc HeatID technology, a smart algorithm adjusts heat to your unique profile based on your hair texture, length, and color treatments. The result? A smooth, shiny finish with less damage.

Croc Heat°ID
Automatically adjusts to your hair's needs, protecting against overexposure to unnecessary heat.

Croc Rapid HeatIQ®
Ensures advanced heat precision for beautiful results in just one pass.

9 Precise Heat Settings
Deliver precise heat for every hair type and texture.

Ion Generator
Minimizes static frizz, boosts shine, and locks in style.

Refresh Mode
Reduces heat levels to retouch and smooth previously styled hair with less heat exposure.

CeraGloss™ Ceramic Plates
For shiny, frizz-free and long-lasting styles.

Welcome to Croc HeatID Technology

Rapid HeatIQ® Technology

We take heat person